Is it fair?
How your deal compares to what this car actually sells for near you.
Typical price by year — tap a year to pick it
Same generation, different year: a 2019 typically runs $9,032 less.
Colour = generation (same body and platform). Black tags mark facelift, new-tech and first or last years.
How did the dealer quote it?
2020 Kia Optima, used · 4th generation
A fair price at 90,000 km is $20,519 to $21,503, from 3 similar cars in Alberta this month (1 already sold).
Comparable cars are selling for less. A reasonable counter is $21,011, the typical price at this mileage; $21,503 is the most you should pay.
Hi, I am interested in the 2020 Optima listed at $21,995. Comparable ones in Alberta with similar mileage have been selling between $20,519 and $21,503 this month, typically around $21,011. Would you do $21,011? I can come in this week.
26 used Optimas (2016 and newer) in Alberta right now. Here are the 20 most recently listed, each checked against the fair range for its own year and mileage. 3 look like good deals.
Tags use the fair range for the region selected above. Hybrids and plug-ins tend to sit above the all-powertrain range until the powertrain filter is live. Prices as listed by the dealer; no photos, no dealer-paid placement.
Dig deeper: prices by year, what changed, mileage bands, market activity
Market activity for this car
What a 2020 goes for by mileage
your mileage bandother bands
Before you negotiate
- Anything under $20,519 at this mileage is a good deal. Get the history report before you go.
- Stepping back one year to a 2019 saves about $9,032 for the same generation. Worth a look if mileage is similar.
- 1 of the 3 comparable cars sold in the last 30 days, so this range reflects real transactions, not just asking prices.
Confidence: low (2 comparable cars at this mileage). Prices are per vehicle; the same car listed at several rooftops is counted once. Sold cars are kept in because a car that sold at a price is evidence about that price.