Is it fair?
How your deal compares to what this car actually sells for near you.
Typical price by year — tap a year to pick it
Same generation, different year: a 2012 typically runs $1,003 less; a 2014 about $-110 more.
Colour = generation (same body and platform). Black tags mark facelift, new-tech and first or last years.
How did the dealer quote it?
2013 Kia Optima, used · 3rd generation
A fair price at 60,000 km is $9,939 to $11,606 (estimated), from 25 similar cars in Ontario this month (4 already sold).
Comparable cars are selling for less. A reasonable counter is $10,772, the typical price at this mileage; $11,606 is the most you should pay.
Only 1 2013 Optima listed near 60,000 km, so this is estimated from the nearest listed mileage (100 to 150k km, 6 cars) using how 3rd generation Optima prices fall with mileage.
Hi, I am interested in the 2013 Optima listed at $11,995. Comparable ones in Ontario with similar mileage have been selling between $9,939 and $11,606 this month, typically around $10,772. Would you do $10,772? I can come in this week.
122 used Optimas (2011 and newer) in Ontario right now. Here are the 20 most recently listed, each checked against the fair range for its own year and mileage. 7 look like good deals.
Tags use the fair range for the region selected above. Hybrids and plug-ins tend to sit above the all-powertrain range until the powertrain filter is live. Prices as listed by the dealer; no photos, no dealer-paid placement.
Dig deeper: prices by year, what changed, mileage bands, market activity
Market activity for this car
What a 2013 goes for by mileage
your mileage bandother bands
Before you negotiate
- Anything under $9,939 at this mileage is a good deal. Get the history report before you go.
- 4 of the 25 comparable cars sold in the last 30 days, so this range reflects real transactions, not just asking prices.
Confidence: low (estimated, 6 cars at the nearest mileage). Prices are per vehicle; the same car listed at several rooftops is counted once. Sold cars are kept in because a car that sold at a price is evidence about that price.